Jesús Gil y Gil (father of Miguel Ángel). Gil’s appointment was the beginning of a downward slide for the club, and the lavish spending by the former mayor of “Costa de la Crime” hotspot, Marbella and his self-appointed successor, Cerezo

 

Last week in a glitzy ceremony to the world’s press Atlético Madrid president, Enrique Cerezo, with players in tow, unveiled the long awaited plans for the club’s new state-of-the-art stadium, La Peineta, located in an area known as San Blas in the east of the Spanish capital. Presumptuously named El Estadio Olímpico de Madrid when it was originally inaugurated by the Madrid council in 1994, the ground has since been acquired by Los Rojioblancos after Spain lost out to London and then Rio de Janeiro in successive bids to host the Olympics Games. As Spain’s third most supported club you would expect moving from a ground with a capacity of 55,000 to 67,500 would make sense, however, seeing as the average attendance in the current stadium is a lowly 40,000, it’s hard to justify the move on the grounds of expansion alone. Perhaps the vast infrastructural improvements the new stadium will offer is a better road for Cerezo and the club’s CEO, Miguel Ángel Gil Marín, to go down. The Vicente Calderón has seen better days since it’s opening in 1966. The glass façade that encases the side overlooking the Manzanares river is in clear disrepair, with more than a few holes and missing window panes noticeable from quite a distance away, while inside the stadium the neglect immediately becomes apparent upon walking through the turnstiles, where the leaking stands above the entrances ensure that the pallid cement walls and staircases that greet you upon entry are accompanied by a inauspicious dampness. Toilet facilities, while not exactly Trainspotting-esque, are far from desirable and the comfort level provided by moulded plastic pews is nowhere near comparable to the pin-up example of a world class amphitheatre it’s domineering neighbour boasts, the Santiago Bernabéu. Opinion among fans is split on the relocation, some arguing that it is a necessary change that symbolises the club’s intent to recapture it’s once revered status as a footballing powerhouse, while others object to moving away from the south side of the capital, where the fan base is especially rife, and insist that it is nothing more than a megalomaniac desire by both Cerezo and Gil to rewrite their murky history within the sleeping giant: chants of “Gil, cabrón, fuera del Calderón!” (Gil, you arsehole, get out of the Calderón!) are commonplace on match days, regardless of what is happening on the pitch. Whatever the feelings towards the move are, the fact is that it’s forthcoming – beginning the 2014/15 season – and the once highly regarded Vicente Calderón will become another victim to progress, left behind as a mere footnote in the history books, much like the president after whom it was named. A self-made businessman from Leon, Calderón was instrumental in the construction of the current ground and oversaw things at the club during it’s most illustrious period ever, in which it won four league titles, four league cups, one Intercontinental Cup as well as coming runners up in the European Cup. His massive success was to be his undoing in the end, eventually dying of a heart attack in 1987 while still in office. Calderón’s visionary outlook for Atleti was quickly undone by his successor, the peerless Francoist and openly racist, Jesús Gil y Gil (father of Miguel Ángel). Gil’s appointment was the beginning of a downward slide for the club, and the lavish spending by the former mayor of “Costa de la Crime” hotspot, Marbella and his self-appointed successor, Cerezo, has seen the success supporters had become so used to during the rojiblanco heyday be replaced by a perpetual sense of disappointment. Fair enough, winning two European titles two seasons ago under “Gilifato” stewardship cannot be denied – when Diego Forlán was the difference against Fulham in the Europa Cup final and then José Antonio Reyes and Kun Agüero were at hand to dispatch of Inter Milan in the UEFA Super Cup – but these triumphs have to be taken into context. Firstly, Atleti’s path to Europa Cup glory came after being spectacularly humbled in the group stages of The Champions League and, finding itself in the tournament’s less glamorous counterpart, via the backdoor, only to stumble it’s way through the competition, winning only two out of eight games before facing Roy Hodgson’s south London team in the final. It’s also worth remembering that the team finished an unremarkable ninth in the league that season. Not only has the current administration come under scrutiny for the club’s failings on the pitch, it has also felt the fans’ wrath for the appalling handling of the books. El País journalist, José Marcos, revealed the extent of the club’s financial woes on Wednesday in an eye-opening article which, among other things, pointed to a glaring €215 million Los Colchoneros owe to the Spanish taxman. Not surprising when the costs are put into perspective. An average of 14 new faces have graced the red and white dressing room each season since 1998. This eagerness to welcome in new players at such a frequent rate understandably carries with it a hefty price, approximately €600 million in fact. This revolving door policy is not only reserved for the playing staff, the management team is just as transient. In the same time Sir Alex Ferguson has been manager at Manchester United, Atleti has seen it’s bench change hands a whopping 51 times, and this figure looks set to rise very soon going by Gregorio Manzano’s disastrous return to the club. Of course with players coming in others have to go out, and this past summer the changeover worked in Atleti’s favour, at least from a revenue point of view: saying farewell to Sergio Agüero, David De Gea, Diego Forlán, Elías, Julio Alves, Tomas Ujfalusi and Ibrahima. This generated enough money to offshoot the value of the new acquisitions and leave €12 million to spare. However, that was an exceptional batch of players for the most part and the chances of repeating that success in the transfer market in the near future looks slim, as their most valuable player, Falcao, doesn’t even belong to them fully, due to a deal shrouded in secrecy with the ubiquitous agent, Jorge Mendes. However, despite all the transfer money coming in, the club still managed to record a loss of €5.9 million for last season. Needless to say the repercussions of not having played in Europe last year have affected the budget. According to Marcos’ report the club’s purse strings have been tightened by over €30 million in the past year, from €122.8 million in 2009/10 to €90 million this term. Nonetheless, the overriding overhead, wages, has increased from €52m in 2009/10 to €53 million last season and is expected to climb to €61.5 million this season. Adding fuel to this growing figure is the increase in player bonuses to €8.7 million. A strange decision by Cerezo and Gil considering how below par the team has been performing, and one which has not gone unnoticed by other members of the board, “This increase of almost €2 million is incomprehensible. How can it be that the stimulus for good results is greater now than it was during the season in which the team won the European Cup in Hamburg, the club’s first international title since 1974? It’s preposterous given the team has not qualified for Europe and only finished seventh in la Liga.” Maybe the decision to butter the players up was a way of deflecting attention away from bonuses elsewhere. The report also pointed to Gil’s own annual wages over the last few years, €1.2 million, €1.35 million and an expected €1.05 million for this year is a tidy sum by anyone’s standards, even more so considering the club’s statute states that a salary can only be drawn if the club makes a profit. The financial crisis in Spanish football is not only affecting Atleti of course, but the extent to which the red and white club’s stubbornness to face up to the facts is unmatched by anyone else. Of the €694 million owed to the Spanish government in unpaid taxes the Madrid club’s bill makes up a third of the total. Whether the move to La Peineta spells a new, brighter chapter for the Madrid club remains to be seen. One thing’s for sure though, the refurbishments currently being carried out on it will require an awful lot of wallpaper to cover up the glaringly large fiscal cracks the Gil legacy has caused.